Case study ยท Website, SEO & automationLedschermverhuur Nederland
A Dutch LED screen rental company that could only be found by its own name, and whose inquiries ended up in spam. Now it shows up for what it rents out, in Google and in AI assistants, and every inquiry arrives.
- +193%more Google impressions: 2,825 to 8,282 (Search Console, Jul 18 to 30 vs. Jul 31 to Aug 12, 2026)
- 8inquiries in the first 18 days after launch, up from 0. Now a steady 2 per week
- 1inquiry through an AI assistant in August, out of 6 visits
- 4languages, with separate sites for Germany and Belgium
Website
- A new site with a page for every screen size, every use case and 15 cities, plus a pricing page and a rush order page.
- Four languages (Dutch, English, French and German) and separate sites for Germany and Belgium.
SEO: getting found on Google
- Each page has its own title and description with the search term in it, chosen from what people actually typed, according to Search Console.
- Structured data, so Google can read the business, the address, the services and the page structure.
- A sitemap with every page, the languages linked to each other, submitted to Google Search Console.
- The Google Business Profile set up, with reviews from real customers.
GEO: showing up in ChatGPT and other AI assistants
- An llms.txt file: a plain-text business summary for AI assistants.
- ChatGPT and Perplexity's search crawlers can read the site; bots that only scrape training data are blocked.
- The key facts are in the visible text. We measured that AI tools quote that text and skip hidden data.
- Frequently asked questions answered in short, self-contained answers, so an AI assistant can quote them word for word.
Automation
- Inquiries go through a dedicated mail server on the company's own domain, so they no longer land in spam.
- Everyone who sends an inquiry gets an instant confirmation, in the language of the page they used.
- A "Request a callback" button on every page that forwards the request right away.
Tracking and advertising
- A cookie banner with consent mode, so nothing is tracked until someone says yes.
- Inquiries and clicks on the phone number are counted, by location on the site.
- Conversion tracking for Google Ads and a Meta pixel for ads on Facebook and Instagram.