A list of businesses that fit
Businesses that suit you, put together by us and checked one by one.
Marketing
Lead generation and outreach.
A list of businesses that fit you, contacted personally and followed up properly. You have the conversation.
What you get out of it
Why lead generation fills your calendar.
Waiting for customers to find you isn't a plan.
- You chooseYou approach the businesses you want to work for.
- OverviewEach week you see who has been approached and who replied.
- Right awayA message arrives today. A position in Google takes months.
Included
New customers. The right ones, not the most.
Some of your customers are already looking for you, others don't know you yet. We bring in both and filter out what doesn't fit. You have the conversation.
Personal messages
Every email opens with a specific, personal reason, pulled from that business's own website. Not a mass email blast.
Bad fits filtered out
We remove competitors and poor-fit businesses before anything is sent.
Properly followed up
Anyone who replies comes to you. Anyone who doesn't gets one short follow-up.
Visible on LinkedIn
Posting and joining the conversation where your customers are, so they already know your name when your email arrives.
No bought addresses
Every address comes from that business's own website, with the source and the date recorded.
Where they come from
Lead generation isn't one channel. It's three kinds of people.
- 01
They're already looking for you
Someone searches for your service in Google or ChatGPT. If you're not there, the inquiry goes to your competitor. We make sure you are there.
GoogleChatGPTGoogle AdsLanding page - 02
They scroll past you
Nobody searches for anything on Facebook, Instagram or LinkedIn. But they do see what you do, and remember it until the moment they need it.
FacebookInstagramLinkedInAds - 03
They don't know you yet
The businesses that suit you best don't know you. We find them and approach them one by one, with a reason for writing taken from their own site.
EmailLinkedInFollow-up
What it looks like
Four ways in, not just an email.
An example for an HVAC company: who we approach, how the first message reads and how an ad leads to an inquiry. No real businesses.
Outreach · HVAC company
48scanned
12warm
3calls
Cold
- General contractorDallasFirst email sent
- HOA management companyAustinAction plan ready
Warm
- Property developerHoustonOpened the email 3×
- Property management companyFort WorthReplied on LinkedIn
Conversation
- ContractorPlanoCall booked Thu 10 AM
Personal, not a blast
Hi Mark,
I saw you manage several apartment communities in Austin. In buildings that age, the original AC units usually need replacing at some point.
We handle that for HOAs in the area, from inspection to install, with one point of contact. Worth a quick walkthrough to see what's needed?
Best,
Sarah
- Sent Tue 9:12 AM
- Opened Tue 11:40 AM
- Reply Wed 8:55 AM
LinkedIn
EExample Heating & Air
HVAC company · Dallas
Replaced a 1998 AC system this morning in a 24-unit building. What we found, and what an HOA saves by getting it right the first time.
84 reactions 12 comments
EExample Heating & Air
commented on a post by an HOA manager
In buildings that age the problem is usually the ductwork, not the unit. That often saves half the cost.
Facebook · ad
How we work
First understand what you do, then get to work.
- 01
Scan and analyze
We map your market: which businesses suit you, what they need and where your opportunity is.
- 02
Warm and cold leads
Businesses already showing interest and businesses that don't know you yet, both prepared and ready to approach.
- 03
Action plan
A plan for each group: which message, through which channel, and at which moment it pays off most.
- 04
Outreach
Personal messages by email and LinkedIn, with a specific reason for writing to each business. Not a mass email blast.
- 05
Follow up
Anyone who replies goes on your follow-up list. Anyone still undecided, we keep warm until the time is right.
FAQ
Frequently asked questions.
Do you also handle the sales conversation?
No. We make sure the conversations happen, you do the selling. Nobody knows your trade better than you.
How quickly does it pay off?
Think months, not weeks. A good list and good messages take time, and not everyone replies right away.
Do you send thousands of emails?
No. That no longer works and it lands your email address in the spam folder. We send fewer, but better.