Branding for your business.
Brand strategy, brand identity and visual style: what you promise, how you sound and how you look, consistent everywhere.
Answer five questions and see which services fit your business.
Why branding makes customers choose you.
Without a brand, customers compare you on price alone.
- Standing outA customer knows why they choose you and not someone else.
- One storyEveryone in your business tells the same one.
- RecognitionYou look the same everywhere, so people remember you.
Ledschermverhuur Nederland: from logo to brand identity.
An LED screen rental company had a name, but no brand. We designed the logo, chose the colors and fonts and carried them through on the website, the socials and the brochure.
- Logo mark and wordmark
- Color palette and fonts
- Website in four languages
- Cover images for LinkedIn and Facebook
- Brochure
- Charcoal#0A1116
- Cyan#33C4D6
- Petrol#096B78
- Light gray#F2F2F7
Space Grotesk for headings ยท Inter for body text
Brand strategy and positioning: the choices first, then the design.
Strategy
The bottom layer: what you stand for, who you're there for, what you promise and how you differ. Without this layer, every logo is a gamble.
Identity
What people see and hear: your name, your tone, your key messages, your logo, your colors, your fonts and your imagery. Every choice follows from the strategy underneath.
Roll-out
What your team uses every day: your website, your presentations, your quotes, your social channels and your ads. With templates and rules, so the brand holds up without you having to be there.
From research to a brand that runs itself.
- 1
Research
We look at where your brand stands now: conversations with you and your team, what customers say, what competitors are doing and how you look on every channel.
- 2
Define
Who you're there for, what you promise and how you differ. That's the positioning.
- 3
Express
We create the language, the story, the logo and the visuals to match.
- 4
Build the system
From separate parts to a whole, with rules, templates and examples.
- 5
Apply
The brand goes into your website, your content, your sales and your digital products.
- 6
Launch
We help you get it right everywhere at once, and explain it to your team.
- 7
Maintain
You get rules and templates, and we take a look whenever something new is added.
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Frequently asked questions.
What's the difference between branding and a logo?
A logo is one part. Branding is the whole thing: what you say, how you say it and how it looks.
Do I have to change everything?
No. Often part of it is already good. We keep what works and bring the rest into line.
I just got started. Do I need branding already?
That's exactly when you need it. Changing everything later costs more than getting it right once now. You don't have to do it all at once: we start with what you need to win clients over and build from there.
Do you write the copy afterwards as well?
Yes. You'll find that under Content creation.