Case study · Website, SEO & automationDC Sound & Light
A sound and lighting rental company in the Netherlands. Customers emailed to ask about a sound system, and then came five more emails about quantities, times and price. Now they pick a package themselves, see what it costs, and the inquiry comes in complete in one go.
- 19ready-made packages for weddings, parties and events
- 57rental prices compared with two competitors
- 5 → 1emails per inquiry
Website
- Packages per occasion, for 50 to 700 guests, each showing what's included and what it costs per day.
- Individual equipment with clear names, without brand and model numbers a customer doesn't understand.
- An inquiry cart where customers choose the packages, quantities and rental period themselves.
- All rental prices compared with two competitors that publish their daily rates.
SEO: getting found on Google
- Every page has its own title, description and canonical URL, so Google doesn't see duplicate pages.
- Old and duplicate URLs redirect cleanly to the right address, with and without www and over https.
- A sitemap with every page and a robots.txt that opens everything up to search engines.
- A keyword plan per page, with real search volumes and a comparison with twelve competitors.
Automation
- Inquiries arrive through a dedicated mail server, straight into the company's own inbox.
- The customer gets an instant confirmation with a summary of what they requested.
Tracking and advertising
- Google Analytics tracks visits and clicks on the phone number, by location on the site.
- A Google Ads campaign with conversion tracking: every inquiry through the site counts, so you can see what the ads deliver.